Eric Buterbaugh is known for being the life of the party

in two ways. First, by decorating events with the most

sought-after floral arrangements in Hollywood.

And then by attending the party itself. Carson Griffith

explains why Eric, a man known to never edit himself,

is very at home out at night with Los Angeles’ leading

ladies and gentlemen.

Eric Buterbaugh, floral designer to the stars and

fashion’s premiere flower power, is venturing into the

world of fragrances. Derek Blasberg got a whiff of what

he’s got in store with the help of few photo-friendly

faces. Demi, Nicole and Gwyneth help to explain just

how and why Eric does what he does so well.

When Tory Burch wants a centerpiece, Louis Vuitton executives need a very special gift, or Tom Ford wants to say, “Thank you,” they call Eric Buterbaugh. When Jessica Alba or Rachel Zoe throw a party, they do the same–and then demand that he join in the fun. Booth Moore investigates the history of Hollywood’s most notorious floral artist and why he’s brought his naughty name to the world of fragrances.

Eric Buterbaugh floral designer to the stars and fashion’s premiere flower power, is venturing into the world of fragrances. Derek Blasberg gets a whiff of what he’s got in store.

Old Adages aside, if there’s any truth to the notion that every woman loves flowers, then the proof is on full display at the Los Angeles studio where Hollywood’s most in-demand florist, Eric Buterbaugh, has corralled three longtime friends and clients–Gweneth Paltrow, Demi Moore, and Nicole Richie ...

Eric Buterbaugh and Fabrice Croisé are creating the most exquisite floral fragrances, changing the landscape of the perfume industry in the process. With different yet complimentary skills, Eric and Fabrice are forging a path forward with a limitless plan to make the luxury fragrance space bloom to beautiful effect.